Insight mining
Seek to understand
The power of insight is rooted in our research that looks at the world and specific domains to find innovation opportunities. Our insights have helped transform product, marketing, customer service, and customer support strategies and experiences. We creatively adapt research techniques to the unique domain and the answers needed.
Some Insight Mining projects

Maker interviews
Ethnography

Live sports experience
Ethnography

Smart home device interaction
Diary study, User interviews

Report Center
User interviews

All-in-one prototype
Longitudinal study
