Vision Building

Experience-driven innovation

Customer experience is a massive differentiator for businesses. With ever-increasing expectations for great customer experiences, you’ll need a long-term vision and delivery strategy. We help you build a future perspective, transform your processes, and ensure you have the teams and tools to get there.

New category evaluation

This market assessment uses a customer experience perspective to forecast the success of your new product, service, or market. Domain research, interviews with experts, competitive evaluation, and resonance explorations create insights that help you approach the new category with confidence and help shape it to meet customer needs and your objectives.

Ecosystem assessment

We look at your current or potential markets to get insights that push beyond typical data like TAM and SAM. We’ll show you how customer experience impacts those metrics and see opportunities. We tap diverse resources for you, like primary research, industry experts, visionaries, and users of competing products.


Ideation takes you from problems and opportunities to solutions. Our structured process engages your team to solve problems while giving each contributor a broader, empathic view across disciplines and roles. Then we can push your team well past the obvious into a visionary yet feasible scope of possibilities.

Design system definition

An excellent design system helps improve everything customers encounter in your business. The customer experience will be standard and familiar, with perfect fit, finish, and consistency. It’s cost-saving, too. Reusable, user-validated building blocks and components shorten design and development cycles.


Combining social science, technical research, economics, trends, global interviews, and even a little science fiction, futurecasting models what it will be like living 5, 10, and even 20 years from now. We’ll help you determine the future you want and what you want to avoid. Most important, we’ll help build a plan to get there.

Specialty recruiting

We’ve built a system optimized to find hard-to-reach people for specialized research. We find niche subject-matter experts, thought leaders, and C-suite executives to enhance our Vision Building services. Even our competitors have used our system. We don’t recruit just anyone – we want just the right individuals who will help us find the transformational insights we’re known for.

Some Vision Building projects

design system
SaaS software design system
Design system definition
Social Contiuum
Social Continuum
Ecosystem assessment, ethnography, new category evaluation
Self-healing technology
New category evaluation
Kids and cameras research
New category evaluation, specialty recruiting
Collaboration ecosystem
Ecosystem assessment
Feature exploration exercise
Feature exploration

Learn more about Vision Building.