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We are fundamentally reimagining how people interact with technology, information, and their surroundings every day.

Good business is built on great experiences

We infuse design thinking to transform how you approach your customer experience. Then build your products and services on a rock-solid understanding of your customers and what they want. We’ll get that for you – our research always uncovers “aha” insights.

Cut costs and shorten time to market

Apply our UX focus to shape business and technology decisions. You'll make the right development and design choices and reduce midstream strategy changes.

Create premier products and services

How can you apply valuable resources to build what’s right for your customers? Does it deliver? We’ll answer those questions. How does your UX compare to the competition? We’ll find out.

Boost sales and customer loyalty

UX drives conversion. It starts with awareness, shaping expectations before a customer touches your product or service. We’ll design in usefulness and value that translate into customers loving your solution.

Achieve experience-driven transformation

Use our experience lens to identify trends and build a long-term vision. We’ll equip your business with the processes and internal expertise you’ll need to meet your market’s high UX expectations.

Our clients

We’ve researched and designed great customer experiences for the world’s most valuable brands.
Nike
Airbnb
Amazon
Cambia Health Solutions
DAT
Dun and Bradstreet
Facebook
Gigaphoton
Google
Jaguar
Land Rover
Microsoft
Nike
Open Connectivity Foundation
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Tektronix
Teradata
Wacom
Yakima

Our services

A wider lens on user experience

Most businesses focus on everyday use of their product or service. But our generative research and evaluation have proven there’s a much wider window of opportunity to deliver a great experience and build loyalty. Let us apply this lens to help transform your business and how customers see you.
User journey

Anticipated experience

Understanding your customer’s context and pain points is essential. Many of these go unspoken but they dramatically impact evaluation and adoption of anything new. Whet customer appetite by promising what they truly need.

Actual experience

Promise and deliver. We understand that user experience is about more than just usability. Your customers want a useful product or service they get value from each time they use it.

Remembered experience

User experience unfolds over time. Brands with a loyal base have customers who like the product and will talk about it. The progressive reveal of value and intelligent interface details add up to a lasting impression.

Recruiting niche expertise

Our recruiting team precisely matches test subjects to the specific research we’re doing, no matter how specialized. For example, we routinely do hands-on studies with developers who have unique technical and platform experience. We’ve also found physicians, scientists, educators, influencers, all with the most-stringent screening criteria for specific studies.
We never dilute our research projects because recruiting is hard. And if you’re doing your own research and need to find niche test subjects, we can help you, too.

Need us to recruit for you?

Want to register for future studies?

Bring the benefits of qualitative data and insights to your market research

We’ve designed our Insight Mining services around the unique benefits of qualitative research. They’re not just essential for shaping products and user experiences, they are incredibly rich additions to traditional market research techniques.
For example, add powerful “why” insights to the “what” or “how” answers you get from quantitative approaches. Ethnography, contextual inquiry, diary studies, and longitudinal studies are excellent ways to uncover the motivations and pain points a survey or focus group might not reveal. Let us help you enrich your market research.

Embedded expertise

Several clients have come to us for Concrete-caliber talent that supplements and works side-by-side with their team. Our embedded talent is immersed in your organization, works under your direction, and removes or delays your need to hire full-time help.
We can also extend your UX successes to the rest of your roadmap and long-term strategy. This lasting change requires transformation, where we help you put the right processes in place with the skills to execute them. We can embed Concrete design and research expertise, train your team, or recruit new talent for you.
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Research with a global reach

All our resources, facilities, and technologies were designed to conduct the right research, in the right place, with the right people.
For over 14 years we’ve done studies on a global, national, and local scale. That includes our own feet on the ground, no matter the location. We also have in-country research and design partners, translators, and other specialists around the world.
Although we have state-of-the-art face-to-face research facilities in our offices, we’ve also developed methods that make remote research work for almost any scenario. We stream live to you and can get research data from any corner of the globe.
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Fun people,
serious business

We have a lot of fun doing what we love. And we love helping our clients be more successful.