We are fundamentally reimagining how people interact with technology, information, and their surroundings every day.
Good business is built on great experiences
We infuse design thinking to transform how you approach your customer experience, products, and services. Our research uncovers “aha” insights and gives you a rock-solid understanding of your customers and what they want.
Our clients
We’ve researched and designed great customer experiences for the world’s most valuable brands.
Our services
A wider view on user experience
Most businesses focus on the everyday use of their product or service. But our generative research and evaluation prove there’s a much broader opportunity to deliver a great experience and build loyalty. Let us apply this perspective to help transform your business and how customers see you.
Anticipated experience
Understanding your customer’s context and pain points is essential. Many go unspoken, but they dramatically color reception of anything new. Whet customer appetite for what they genuinely need.
Actual experience
Promise and deliver. We understand that customer experience is about more than just product usability. Your customers want a helpful product or service that has value every time they use it.
Remembered experience
Customer experience unfolds over time. Brands with a loyal base have enthusiastic customers who’ll promote products. A progressive reveal of value and thoughtful details brings a lasting impression.
Embedded expertise
Several clients have come to us for Concrete-caliber talent that supplements and works side-by-side with their team. Our embedded talent is immersed in your organization, works under your direction, and removes or delays your need to hire full-time help.
We can also extend your UX successes to the rest of your roadmap and long-term strategy. This lasting change requires transformation, where we help you put the right processes in place with the skills to execute them. We can embed Concrete design and research expertise, train your team, or recruit new talent for you.
Recruiting niche expertise
Our recruiting team precisely matches test subjects to the specific research we’re doing, no matter how specialized. For example, we routinely do hands-on studies with developers who have unique technical and platform experience. We’ve also found physicians, scientists, educators, influencers, all with the most-stringent screening criteria for specific studies.
We never dilute our research projects because recruiting is hard. And if you’re doing your own research and need to find niche test subjects, we can help you, too.
Need us to recruit for you?
Want to register for future studies?
Taking Users from Pain to Joy
No pain, no gain. But when it comes to user experience there should be only one school of thought: pain is not gain! Painfully bad design is everywhere. How do you remove pain in design? What does joy look like in the user experience of a product? Check out our useful guidelines on how to inject joy in design.
Research with a global reach
All our resources, facilities, and technologies were designed to conduct the right research, in the right place, with the right people.
For over 14 years we’ve done studies on a global, national, and local scale. That includes our own feet on the ground, no matter the location. We also have in-country research and design partners, translators, and other specialists around the world.
Although we have state-of-the-art face-to-face research facilities in our offices, we’ve also developed methods that make remote research work for almost any scenario. We stream live to you and can get research data from any corner of the globe.
